Table Service And Gourmet Burgers: Will This Transformation Really Help McDonald's?

McDonald’s announced recently that it will roll out table service at its 400 revamped restaurants across the U.K. by the end of 2016, after a successful trial last year. The company also plans to double the number of locations selling its new range of premium burgers called the signature collection.  While McDonald’s international lead segment saw a 4.2% growth in comparable sales in Q4 2015, the company’s strong fourth quarter comparable sales in the U.K. made it the 39th consecutive qua...